Business Plan


Business Plan has to be summarized clearly and precisely. The plan also has to be analyzed from both inside and outside point of view. Innovation Engine suggests that a business plan has to be about 20 pages in length followed by the following format.

Business Summary & Management Team

・ Business Description　　

・ Vision / Mission / Objectives

・ Management Team

 

Product Analysis

・Product Description

・Product/Technology Core
　　 Competencies

・Competition and Competitive
　　 Advantages

・Milestones

 

Market Analysis

・Market Description

・Characteristics of the Market
　　(Size, Growth, Trend etc.)

・Market Suitability and Product
　　 Compatibility

 

Marketing Plan

・Target Client/Customer Analysis

・Sales Plan

・Production Plan

・Product Development Plan

・Product Price

 

Finances

・Financial Statements: B/S, P/L, and
　　 Cash Flow Statement (3 years)

・Business/Equipment Investment Plan

・R&D Investment Plan

・Human Resource Investment Plan

・Other Financial Plan


Capital Requirement

・Amount & Purpose of Investment

・Firm Valuation　

 

・ Business Description
・ Vision / Mission / Objectives
・ Management Team
・ Product Description
・ Product/Technology Core Competencies
・ Competition and Competitive Advantages
・ Milestones
・ Market Description
・ Characteristics of the Market (Size, Growth, Trend etc.)
・ Market Suitability and Product Compatibility
・ Target Client/Customer Analysis
・ Sales Plan
・ Production Plan
・ Product Development Plan
・ Product Price
・ Financial Statements: B/S, P/L, and Cash Flow Statement (3 years)
・ Business/Equipment Investment Plan
・ R&D Investment Plan
・ Human Resource Investment Plan
・ Other Financial Plan
・ Amount & Purpose of Investment
・ Firm Valuation